Opening business Essay Example | Topics and Well Written Essays - 500 words

Opening business - Essay Example For example, Microsoft claims its MSN Hotmail (free of cost email service) as a global product. A global product or service can indeed be marketed as it is claimed by every major producer of global products. For example, Google markets its search engine in various countries with respect to the local social and cultural issues. Another example of car manufacturing and producing giant Toyota, who market their global products (such as Toyota Corolla) which are meant to be for the use in various regions of the world by different types of end-users with different specifications and different levels of customizations. However, this also is a very controversial claim. A true global product is the one which is produced with a same version for multiple regions of the world. For example, Michael Jackson's earth song is a global product, since it is meant to be for individuals belonging to different regions, ethnicities, social and cultural backgrounds. It is not like that a different earth song is made for people in India and there is a different version of earth song for people in Euro pe. Customer Relations Management (CRM) is the implementation of process of moving towards long-term, cost-effective, mutually beneficial trust with selected customers while maintaining interactive relationship2.